Posts by Dennis Campbell
How culture can affect your marketing success
Those of you who know me, know that I champion the assertion that culture in an organization must live at the same priority level as strategy to truly be an unbeatable company when faced with any competitive or market challenges. When it comes to marketing, sharing your story is essential. When you have a healthy…
Read MoreWhy hire for attitude, not just skills?
Why is it so crucial that you hire for attitude? Every employee, from the people at the front desk to those in executive offices, is a representative of certain aspects of your company both to the customers and to the community at large. From my book, The 7 Pillars of an Unbeatable Company & Culture:…
Read MoreReturn To Office Vs. Remote Work Debate
As I followed the announcements and debate on returning to the office vs. remote work, I had no intention of getting my dog in this debate when learning that Tesla, The New York Times, Netflix, and others announced a mandate for all employees to return to the office environment. Then ATT announced the same mandate……
Read MoreQUIET QUITTERS; Are Leaders to blame?
There is a new trend among the younger members of the workforce, and that is the “Quiet Quitting” trend. At first glance, the emotional side of the argument seems to make sense. Employers ask too much, they are asked to work off the clock, and they struggle to get the promotion or desired pay…
Read MoreHow Would You Describe the Culture In Your Organization?
Did you know? Alphabet (GOOGL), the parent of Google, is well known for its employee-friendly organizational culture. It defines itself as unconventional and offers perks such as telecommuting, flextime, tuition reimbursement, free employee lunches, and on-site doctors. At its corporate headquarters in Mountain View, Calif., the company offers on-site services such as oil changes,…
Read MoreFinding the right speaker for your event
There are dozens of exceptional speakers you could hire for your audience and event but being a great presenter doesn’t mean they are the best fit. So how do you choose the right speaker? Here are 6 things to finding the right speaker fit for your audience and event: Signature Talks What Type of…
Read MoreDefining an Unbeatable Culture
What is corporate culture? By definition, Corporate culture refers to the beliefs and behaviors that determine how a company’s employees and management interact and handle outside business transactions. (Source: Investopedia) Or as also defined by Deal and Kennedy it is “the way we do things around here”. Culture is a key component in business and…
Read MoreProfessional Approach For Speakers when Pursuing Meeting Professionals
Meeting professionals are deluged daily with solicitations from meetings industry suppliers, including speakers! Famous speakers, not so famous, speaker bureaus are all seeking new contracts for their revenue pipeline, just like the hotels, a/v companies, catering firms and others. Its mayhem out there! Where many speakers fail, is not in the quality of their content…
Read MoreIndependent Source Validates Importance of Culture in a Company
Those that I’ve worked with in business or as a speaker or consultant know I champion company culture as path to an unbeatable company….here’s an independent article that further validates my view that culture must live at the same priority level as any of your business strategies.
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