Why Culture is More Important than Strategy for Your Organization
APA 2019
Why Culture Reigns Over Strategy
DC on M.I.C.E. Panel at IMEX
“Dennis gave his ‘Cracking the Code’ presentation at our Annual Convention and it hit the mark with our members. His 7 Pillars of Corporate Culture contain practical characteristics that can easily be implemented in organizations both large and small.”
John Ricco, Executive Director
Architectural Precast Association
Meet Dennis Campbell
Speaker • Trainer • Coach • Facilitator • Storyteller
Cultural Champion
Dennis Campbell is a student of organizational culture. His insights into the importance of culture are shaped by his varied experiences including service as a US Army Veteran, senior sales and marketing executive with Southwest Airlines, and numerous tourism leadership roles.
With significant turn-around credentials of his own, Dennis works with leaders to help them shape their organizational culture as a pathway to achieving their full potential.
"Crack the Code" on a Winning Corporate Culture
Dennis Worked for Culture Guru Herb Kelleher
What People Are Saying
"Highly Creative and Entertaining. Dennis “DC” Campbell is funny, witty, engaging, and the ultimate professional. His presentation “Cracking The Code” for a Winning Corporate Culture was inspiring, stimulating, and it captivated the audience and left them with thought-provoking ideas for both their personal and professional lives."
Chris Griffith
Smile Synergy Study Club
“Dennis is an innovative leader who knows how to motivate and inspire clients and colleagues alike. He has a knack for creating win-win partnerships that exceed expectations - always."
Pamela Laughman
Executive Director Gunnison / Crested Butte Tourism
“Dennis puts his heart and soul into everything he does, and delivers better than anyone. I have known Dennis Campbell for 20 years and he has taken his high energy level and combined it with a maturity that serves him and others, extremely well. His clients sleep better because Dennis is working their issues."
Stuart Purviance
Colonel USAF - Retired, Kirtland Partnership Committee - Albuquerque
"Dennis took our sales operations to new heights, infusing our team with a heightened sense of professionalism, pride and, above all, accomplishment. A natural leader, mission driven and committed, Dennis drove levels of success that we had never achieved before.”
W. Gary Grimmer
CEO GainingEdge (Former President Albuquerque CVB)
"Dennis Campbell earned the respect and admiration of all the people and organizations he worked with in the convention and visitor’s industry. He has exceptionally strong character, impeccable integrity, and absolute loyalty to his mission.”
Jay J. Czar
Executive Director, New Mexico Mortgage Finance Authority
"Dennis is a closer - pure and simple. He is also an amazing team motivator. His standards are high and so are his expectations, and as a leader he knows how to bring out the best.”
Sally Casey
Past President MPI New Mexico
“Dennis gave his ‘Cracking the Code’ code presentation at our Annual Convention and it hit the mark with our members. His 7 Pillars of Corporate Culture contain practical characteristics that can easily be implemented in organizations both large and small.”